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Meeting high demand

Meeting high demand
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Meeting high demand
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

If you’re doing a direct mail marketing campaign, grammatical errors and typos can easily slip in – and can be very damaging for your brand.  That’s why customer Arch Media and Design, based at our Seedbed Business Centre in Loughton, makes sure everything is perfect for its clients before the campaigns get sent.

Opportunity out of adversity  

What would you do if you were faced with redundancy?  Start job hunting? Curl up and feel sorry for yourself?  Giles Hopkins, founder of Arch Media and Design, took a different tack – he decided to see it as an opportunity to build his own company. He said: ‘I left school at 17 and did an apprenticeship for four years. After that, I worked at several printing companies until two years ago, when the company I was at was closing. I decided to talk with the directors and ask if I could approach some of their clients to see if I could start my own business and carry on fulfilling their needs. I did quite a lot of account management, so most of the clients knew me and trusted my expertise in the field. Luckily, most of them decided to go with me.’ 

Attention to detail  

‘Our main area of business is in printing and mailing, where we’ll be given a document with a design and various areas that need filling in for personalisation. We’ll add the contact details of the people they want their letter to be sent to, then prepare them in envelopes and organise a delivery with the courier for them to be sent out. We get regular orders of around 20,000 people and I’m a bit OCD, so I like to make sure everything is spot on – which, of course, takes time.’ 

Meeting high expectations

Giles is obviously a perfectionist, which is why it was important that his business space was ideal for all his objectives – fortunately, the CapitalSpace accommodation ticked his boxes: ‘I moved into the Seedbed Centre in June 2016 after buying all the machinery I needed. A friend of mine has an office here as well and he said there was a unit available. I had a look at a few other places, but this had excellent space for what I wanted. It’s a great location as it’s close to home, there’s a Royal Mail just down the road which means at the end of the day I can just drive down there and drop off without too much bother and it’s near the M11.’ 

Spreading the workload  

Running a business on your own can be very demanding and Giles is looking to recruit: ‘At the moment I have a few people who work a bit at night with me but I’m always working very late and am at full capacity, so that’s why I’d like to take on an apprentice soon. That way I can teach them the skills they need for the future and I’ll be able to get a bit more time to myself whilst continuing to grow the business. I haven’t taken a holiday in over a year, so I think it’s about time! I’m also looking to get a full-colour printer and maybe increase the size of my space as well.’ 

It isn’t hard to see how Arch Media and Design has retained clients over the last two years as Giles' work ethic is obviously very high. We’re delighted he’s looking to carry on his journey whilst using our business accommodation – and hope he gets to take a break soon!  

To find out how Capital Space business premises could benefit your growing business,

call 0800 107 3667