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A gap in the market

Capital Space office customer specialises in motorcycle insurance
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Capital Space office customer specialises in motorcycle insurance
Siobhan Stirling - Sharp Minds Communications by Siobhan Stirling - Sharp Minds Communications
Owner/Director - Sharp Minds Communications Ltd

With so many companies doing the same thing in the same sectors, it can be hard to come up with new business opportunities. However, Harmonic Intelligent Solutions , based at our Capital Business Centre in Chelmsford, found something that was being overlooked by the competition.

Turning enthusiasm into business

Harmonic Intelligent Solutions offer a variety of insurance consulting services to insurers, brokers, Managing General Agents and other industry bodies. Dan Holland, head of analytics, said: ‘I started off working with Jon Byford the founder of Harmonic at AXA. We noticed that there was a gap in the market as the motorcycle sector wasn’t getting enough attention, with most providers focused on the car industry. As a motorcycle enthusiast, Jon realised that there needed to be more bespoke packages for motorcycle owners.’

Finding the right fit

As Harmonic are a growing company, flexibility was important for them when looking at office space and was a key reason that attracted them to our Capital Business Centre in Chelmsford: ‘There were many office options that we looked at that were unsuitable and just didn’t offer the ability to scale up as we needed to. Capital Space seemed like the obvious fit for us as it offered the Easy-In Easy-Out monthly contracts that allow us to scale up to a larger office when we want. We got set up incredibly quickly and the staff here at Waterhouse Business Centre in Chelmsford were all excellent.’

Raising brand awareness

Harmonic are looking to expand their reach and to grow their reputation within the sector as the first step to securing business success: ‘Our main interest at the moment is to increase our brand awareness, which is why we’re focusing on getting onto quite a few comparison websites so that more people come across us. We’re also really passionate about providing a great service and giving our clients the best quality possible.’

 

Harmonic Intelligent Solutions may be a start-up, but the team of industry experts have decades of experience between them – positioning them to exploit a gap in the market that matches their founder’s own passions.

 

To find out how Capital Space virtual offices or business premises

could benefit your growing business,

call 0800 107 3667