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Business success wrapped up

Customer vinyl-wrapped Capital Space office
Click to enlarge
Customer vinyl-wrapped Capital Space office
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

Making everyday objects look visually appealing can be a difficult task, but our customer, Spyder Creative, do an exceptional job of making the ordinary stand out.  Their office in St George’s Park Business Park in Sittingbourne has been customised to showcase their talents, which have been winning customers for over nine years.

Spyder Creative specialise in large format branding and printing and have the specialist equipment and expertise in the field to give them the edge over their competition. “We print graphics such as floor signage, posters, pictures, table wraps, fridge wraps; if you can print it and cut it, we do it,” explains founder Daron Hockney. 

Walking into their office you get a real feeling that these guys know what they’re doing. The back wall is covered by a stunning vinyl of a mountainous sunset, and everything you can see is covered in some sort of wrapping to give it a really edgy look, from the electrical wire casing to the clock on the wall, from the brightly wrapped fridge to the coffee table, with its cool Jack Daniels vinyl covering.

The right workshops to support business growth

Daron has been in the industry since he left school at 18, but the motivation to branch out on his own came when he was made redundant: “I needed something to do. That was when I thought I might as well give it a crack on my own, so I started up Spyder. I really think that if you’re good at what you do, you can naturally evolve; I started up with only myself, and then I got in a couple of subcontractors and then an apprentice, and now there’s seven of us and our turnover is growing quickly.”

Spyder Creative have invested in modern technology that really sets them apart from their competition to enable them to offer outstanding solutions to their clients. All this is made possible because of the space offered by their Capital Space unit: “We have two workshops, the business started in the other, bigger unit in 2010. We had what felt like a thousand square feet with nothing in it, just one printer, a cutter and a couple of benches. But from then we’ve built up the company to the situation now; we finally ran out of space with our three HP latex printers, two large laminators, and three vinyl cutters and so we needed another office – which was really easy to sort out at St. George’s because of the system Capital Space have. This additional unit gave us the ability to showcase our work a bit more and show our clients what we can do. It also has given us space to sit down with our clients and get a better idea of what they want, away from the machines in the workshop. We have a TV set up to stream from the Mac, which is great for customer visits, and we’ve done the whole place up in vinyl to look fantastic.

“The Capital Space team are great, they made it an easy decision to pick this site. When we moved in it was new and clean and really welcoming, it looked really professional and well kept. When we first moved in, we loved the easy-in, easy-out system, and we thought we’d see how it goes, but nine years later, we’re still here!”

Continued business growth

Spyder Creative have grown consistently through word-of-mouth referrals, and they consider this one of their key measures of their success: “If our own customers refer us and we work hard to keep our existing customers coming back, then you will naturally grow. I think it’s fair to say that because of the quality of our work, the business has been built upon referrals and retaining our customers; we never lose them and that’s how we’ve kept growing.”

“In the future, we want to maintain our growth while keeping the standard of quality high. Word of mouth has worked to deliver organic growth to date, but I want to start looking at marketing and expanding the staff and vehicles we have.”

The look and feel of Spyder Creative’s branding really show off their abilities as printers and designers. The way they have modified their office to look so visually appealing is a testament to their talents and gives a great space to showcase their work.

To find out how CapitalSpace virtual offices or business premises

could benefit your growing business,

call 0800 107 3667