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Strong foundations stand the test of time

Strong foundations stand the test of time
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Strong foundations stand the test of time
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

They say that practice makes perfect – certainly the case for Croydon-based Start2Finish events management. Its blueprint for a successful company combines years of industry expertise with a recognition of the importance of network-building.

A host of experience

A highly proficient sports events manager for some 20 years, Petta Naylor has used her in-depth industry expertise as the foundation for Start2Finish events management. Petta’s first introduction to the world of events management was in her role as a personal assistant. From here, she trained on the job while working for Sports England – somewhere that provided her with with invaluable opportunities: “I was exposed to local, national and international events at a really high profile level, until I reached the point when I was able to run them myself as the lead project manager”. She also made helpful connections with colleagues who shaped her career by, “having faith in my abilities and pushing me to take on more and more responsibility”. From here Petta felt secure enough in her abilities to set up on her own, and, in 2006, Start2Finish events management was born. It was only a matter of time before expansion meant a need for new office space – which is where where Capital Space came in.

 A forever home 

Though new to the business accommodation scene, the Start2Finish team were anything but rookies in terms of ambitions for the business. “I was looking for an office base from which I could serve London and the South East,” recalls Petta, who was itching to take on the big guns of the event industry. The company’s rapid growth meant that the sort of short-term accommodation contacts that Capital Space offers, “Fitted the bill perfectly. Not only is the Croydon location ideal, it offers a range of different sized offices, meaning it can grow with us. We knew our expansion could be accommodated, with add-on services, including meeting rooms, that would be very useful to us,” Petta recalls. The numbers speak for themselves: for the past 13 years, Start2Finish have called the Croydon Centre home.

A long and prosperous residency

Start2Finish is able to boast a portfolio that is notable in terms of both its quality and quantity of clients, but Petta, understandably, refers to being selected by  the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to run its Get Set Conference as a breakthrough moment: “We were able to use the approved LOCOG supplier logo I knew we had arrived – my business was providing a valuable service to a huge organisation.”

If there’s one thing that applies to any business; it’s that experience is invaluable and you’re always learning – something Start2Finish has been proving at Capital Space for the past 13 years.

To find out how   Capital Space    virtual offices or business premises

could benefit your growing business,

call 0800 107 3667