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Helping clients digitally navigate uncertain waters

Helping clients digitally navigate uncertain waters
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Helping clients digitally navigate uncertain waters
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

The coronavirus pandemic has caused many business owners to take a serious hit, from both financial and mental aspects, and many SMEs have been forced to find new ways to innovate and persevere. One of our Kings Hill customers, Vue IT Training, based at Churchill Square Business Centre, found the lockdown an opportunity to adapt their services and benefit their client base, who were also struggling.

The lockdown shift to home working

Before the outbreak struck, Vue IT Training offered face-to-face IT support across a variety of office software throughout Kent. This included training customers to use Office 365, email marketing and gain experience using accountancy software packages.

With the coronavirus outbreak and subsequent shift to home working, as well as having to furlough office staff, owner Helen Fooks’ client base decreased rapidly. After considering cancelling her virtual customer licence at Kings Hill Churchill Square Business Centre , Helen decided against it, commenting: “It would have meant giving up and I didn’t want to do that. I’m glad I didn’t. I have tried to keep positive, adapt and look for opportunities.”

Helen’s determination quickly paid off, as it became apparent that she had the ability to help many of her clients through the struggle that she herself was adapting to.

Helping clients through the lockdown

With many business teams challenged by the crossover to virtual methods of communication such as Zoom and Microsoft Teams , Helen quickly realised she had the ability to help many of her clients navigate these new, uncertain waters of online video conferencing tools.

She also developed 90-minute online training courses, replacing the previous half-day and day-long sessions she hosted, making them recordable so clients could go back and revisit the sessions if they ever struggled. Helen launched free online YouTube training tutorials along with boosting her marketing on LinkedIn , Twitter and Facebook .

“I am reaching out to people further afield online,” she says, embracing the ease of making new connections through the screen. However, Helen does feel the competition is tougher as she expands out of her local client base, commenting, “I am now up against the rest of the world.”

Capital Space’s aid in virtual services

As a virtual customer , Helen has access to a local landline phone number and address for her business, as well as discounted meeting room rates. A virtual licence also provides her with efficient call forwarding services handled by the centre’s friendly and professional reception team .

Despite mainly taking advantage of our virtual services, Helen finds the physical location of the business centre useful too, commenting, “The centre is well located, just off the motorway.”

Looking ahead to further eased restrictions

As government restrictions continue to ease, Helen is looking forward to resuming socially distanced training for small groups in the business centre’s larger meeting rooms. Covid-19 has caused undeniable disruption for Helen, as it has for many small- and medium-sized businesses, but she remains positive about what lies ahead, saying, “When we come out of this, we will be stronger.”

Although Covid-19 has proven how much businesses rely on technology to operate, Helen maintains that the fundamentals of office work remain the same, and will continue to spread her knowledge through training as we ease out of lockdown and beyond.

To find out how Capital Space  virtual offices or business premises

could benefit your growing business,

call 0800 107 3667