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Turning a hobby into a beautiful business

Turning a hobby into a beautiful business
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Turning a hobby into a beautiful business
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

A common story we hear from customers is that their business started as a hobby or passion and subsequently grew into a profitable enterprise. Aston Corner of Aesthetics & Co was one of over 400,000 businesses born in the COVID-19 pandemic . Now set up with a beautiful space at our Churchill Square Business Centre , Aston’s journey turning her hobby into a business is a relatable story for many of our customers.

What started as a hobby

Looking to keep busy when home from studying Fashion Communication and Promotion at Nottingham Trent University, Aston took a lash course and began to offer her new service to friends and family. After the final lockdown was lifted in 2021, interest grew steadily, and Aston worked hard to build up a solid client base.

‘I’d gained quite a few clients by the time the lockdown ended, and I thought this actually might be for me! I began to really enjoy the work and chatting to new people.’

A focus on quality over quantity

While some beauticians offer a wide range of services, Aston is keen to focus on lashes to ensure the quality of her work. Spreading yourself too thin, especially in the early stages of growth is a common mistake for new business owners.

‘I always think of the saying ‘jack of all trades, master of none’. I want to keep the quality really high and when I do decide to branch out, I want to employ someone who is a specialist.’

Setting up as a young business owner

Despite her success, Aston was just 23 years old when she arrived at Churchill Square in April 2022.  With the average business owner in the UK being 51 years of age and just 27% of them female , Aston really is in the minority.

‘It did feel daunting, especially as I didn’t plan it! I think there’s a misconception that it is easy for the beauty industry but there’s so much hard work behind the scenes.’

Why Churchill Square Business Centre works

Taking the plunge and setting up a dedicated business space is hardly ever a simple decision for small business owners. It will help with attracting clients with its professional look but the financial outlay for most workspaces can often be a cause for concern for growing SMEs. The flexible monthly contract was a key factor for Aston.

‘I love that you’re not tied in to a year-long contract especially when I didn’t know if I would be still going by the end of it. It didn’t take me long- I think I saw the Centre Manager Toni in the morning and confirmed later that day.’

Advice for service- based businesses

Aston’s shared with us her key tips for starting in the beauty industry. The lessons that she has learnt can relate to all service-based businesses:

  • Don’t jump too soon- build up a loyal client base before you leave you full time job or move into a professional workspace.
  • Enjoy what you do- building a business often means working long hours and you can find it hard to switch off. Enjoyment will make it a lot easier to put in the work!
  • Put everything in- leave no regrets of what could have been! You only get out what you put in.

We are really proud of Aston’s business journey so far. She has created an amazing space at Churchill Square Business Centre, and we wish her the best of luck for 2023 and beyond.