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4 key steps to building a great website for your small business

4 key steps to building a great website for your small business
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4 key steps to building a great website for your small business
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

If you are just starting out as a sole trader or a small business, it can be tough to know what steps to take to get your business up and running. You may be wondering where to start when thinking about creating your business website and what the key factors are that will help you to decide on its design and development. As having a website is one of the most important mechanisms for your business — especially for your customers, we’ve put together some fundamental steps to building a great website:

A good domain name

The first step to building your website is choosing the right domain name. A good domain name should be unique, easy to remember, easy to spell and easy to pronounce. It should also reflect what kind of business you run — so avoid using numbers or any other characters unless they are part of the actual name itself.

Once you have settled on a few good options, check them out on sites like GoDaddy and NameCheap to make sure they're not already taken. If they are, try coming up with some variations until you find one that works!

Implement the best content management system

The next step is to make sure your new website  has a good content management system (CMS ), which is software that helps to make the ongoing management of your website content easy to do – without knowing how to code. A good CMS allows you to update your site on your own without the need for you to hire someone else to do it for you, which can be cost effective long term. It will also help to keep up with the ever-changing technology and trends in the online world.

If you don't currently have a content management system in place, there are many free options available, such as WordPress and Joomla ! that are easy to set up to your web server and maintain. You can of course hire someone else to do this for you or if you want something more advanced such as e-commerce, than is available at no cost.

Create a memorable and engaging user interface

A crucial step in building a great website is to create an effective website with an engaging user interface (UI). This means making sure that visitors have an enjoyable experience from the moment they land on your site until they leave. The UI includes everything from the placement of text and images to the functionality of forms and buttons. The goal is to make it as easy as possible for visitors to find what they're looking for without overwhelming them with information or clunky design elements.

Ensure you optimise your SEO

Make sure you optimise your search engine ranking by producing content for your website consistently. Search Engine Optimisation (SEO) is such an important factor to get right, as it determines where your website places organically on search engine results within the likes of Google and Bing , when searching within your business’s category.

SEO will also help to ensure that people searching for your products or services find you easily. You can use keywords in your blog posts and social media profiles to boost your SEO, as well as using other SEO friendly tactics throughout your website.

We hope these tips help you with your business. If you are looking for a place to separate your business from home life, then why not consider one of our business centres for available offices to rent. We would love you to get in touch to see how we can assist you.