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Top five tips on how to grow your business on LinkedIn.

Top five tips on how to grow your business on LinkedIn.
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Top five tips on how to grow your business on LinkedIn.
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

LinkedIn has developed over the years into a centre for network building, prospecting, and staying up to date on the latest industry trends. Consequently, it has become one of the most prominent platforms, with over 930 million users globally and 36 million users in the UK to date. Thanks to its many captivating features, building a thriving community on LinkedIn has never been easier! We’ve pulled together a few key marketing tips to help you make better use of the social media platform for your business.

Optimise your company page

When it comes to LinkedIn , ensuring your company page and your brand is consistent is a must! Making sure your entire account has been maximised with all possible information and imagery related to your business means users can understand what your company is all about. Similarly, it gives them a snapshot of what you’re about, allowing you to tell your brand’s story in a concise, yet captivating way.

Build your network and keep them engaged

Once you have created your page, start building a network by searching for business colleagues and friends in business and inviting them to connect with you and follow your page. Follow them too, so you can interact with what they post.

Additionally, find pages that are of interest to your business, such as industry bodies and trade organisations, and start following them. It’s also useful to follow general business leaders who often post regularly insightful tips and advice.

Now you can start thinking about what you want to post.

Define your brand in your LinkedIn posts

By defining your brand in your posts, it allows people to understand who you are and what you represent. Your posts should reflect you and your brand values and promote your voice authentically. Post thought leader pieces, share tips on your industry, and client wins and client developments, industry accreditation to promote your company’s credibility.

Furthermore, convey your business’s identity by posting about the unique activities you and your colleagues get up to. These can be promoting employee training days or events, celebrating award wins, highlighting a member of staff who’s joined or been promoted. You ideally want to be showing followers your internal business culture and company ethos.

You can include links to external content you have on your website and request readers to contact you by sending a message.

Ensure you are posting high quality content

Good content can be very targeted and should accomplish two goals.

  • Firstly, its purpose is to help teach others how to solve problems or better their approach to their work. Sharing learning from your own experience and with examples can help you achieve this and keep your voice authentic. It’s also a useful way to keep your content fresh at times when you might not have anything newsworthy to post. You can also set up link to seminars and courses you want people subscribe to.
  • Secondly, its purpose is to make you a thought leader in the field. By keeping up to date on the latest content from a variety of relevant sources, you can leverage posts by re-sharing insights and industry news. This can lead to you establishing yourself as a thought leader when you add your personal perspectives in a paragraph introducing their post – in turn building your credibility and attracting potential clients.

Engaging with your network helps you to expand it and grow into new groups and can lead to more business naturally, if you provide real value to the end user. By using LinkedIn effectively, you can develop your brand, generates leads, and you can subsequently grow your business.

Attract followers by using images, graphics or videos

Like most social media platforms, LinkedIn is becoming a visual-first platform. Due to their attractive nature, the algorithm prefers to optimise videos or photos. As visual content is typically large, taking up a big portion of the screen, it allows people to be instantly captivated, drawing them into your network.

The option to use LinkedIn’s carousel feature, makes it the perfect cheat-code for your business as they provide the opportunity to display more of your content and brand identity in one post.

We hope these tips help you start using LinkedIn for your business. If you are looking for a place to separate your business from home life, then why not consider one of our business centres for available offices to rent. We would love you to get in touch to see how we can assist you.