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Ways your small business can attract top employees

Ways your small business can attract top employees
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Ways your small business can attract top employees
Siobhan Stirling - Sharp Minds Communications for Capital Space by Siobhan Stirling - Sharp Minds Communications for Capital Space
Owner/Director - Sharp Minds Communications Ltd

As a small business, you may feel like you are a small fish swimming in a big pond. For your business to rise to the top and attract the best of the best when it comes to new employees, you need to show why your company stands out and what it stands for—as well as all the opportunities it can offer. Below, we share some of the ways a small business can attract top talent who might otherwise join a larger company.

Share your company story

Your company's values are the foundation of your business, and they can help you attract excellent employees. If you want to recruit great people, you need to share your company's story. So, when a prospective candidate finds your company website, make sure that your company's brand story is front and centre. Be publicly passionate about what matters most to you and attract people that will resonate with similar values.

Focus on company culture

The best way for smaller companies to attract top-level talent is to focus on the company culture. By creating an environment that is enjoyable and focuses on collaboration and connections, you’ll create a sense of belonging that people want to be a part of.

When employees feel like they're a respected part of the team they will go above and beyond to help your company succeed – it’s a win-win!

Use social media to highlight your company’s social side

Prospects always want to learn more about what it’s like to work at a company. When looking for jobs, people will seek out more information. Before someone applies to your company, they will look you up on your different social media channels, like LinkedIn and Instagram .

So regularly sharing what your business is up to is a simple but powerful approach to highlight the benefits of working at your company. This can be anything from work parties, company lunches or team building days out.

Also, make sure you celebrate employee successes or milestones, like qualifications or length of service on social media – it not only helps aid a positive work community, but also showcases that you support and care for your employees.

Encourage good word of mouth reviews from employees

Treat your current employees well, and this positivity will help you attract the best new employees, as websites like Glassdoor encourage honest reviews of companies, whether positive or negative. And these cannot be hidden.

There are many ways to show that you value your employees. Whether you make a point of rewarding innovation or ensuring that you have a great internal review programme and offer regular training programmes, there’s always something that helps employees feel appreciated. It’s key to gain regular employee feedback and resolve any issues they might have (with specialist HR help) before they may escalate and become external knowledge.

Supporting employees through difficult times is also key, to be an empathetic employer is both rewarding for you as it is to your employees.

Offer job flexibility

Employees want more than just a good wage from their jobs. They also want flexibility, which means they're willing to work hard for companies that offer it.

If you don't currently have flexible work options in place, then perhaps it's time to consider them. Offer part-time schedules if possible, so that you can attract employees who also have children to look after or are looking to pursue other interests outside of work. Flexibility means going beyond a strict nine-to-five to show employees that the workplace can be a supportive environment.

Another solution is to offer remote or hybrid working. Although many businesses are sceptical to offer this, it is however, important to build and display trust with employees to create a healthy business environment.

Offer share ownership or equity

Recruiting key employees might require you offering share ownership or equity in the business. This can help incentivise key team players and encourage employee loyalty as staff must stay within the company longer to see their returns and/or shares grow.  

Rehumanise the application process

If you’ve ever looked for a job, you are familiar with the deflating feeling of sending out hundreds of resumes and receiving not even one response, let alone an interview request or job offer. In the current hiring  environment, small business owners can give themselves an edge by putting extra effort into responding to applicants.

Responding to applicants, even to those who you may not ultimately hire, immediately sets you apart from other potential employers, and demonstrates that you are a company that respects the needs and feelings of its workers. In addition, it shows your existing employees that you are trying to create a company culture where the needs of workers come first, and the concern is not solely on the bottom line. This is extremely important to younger workers today.

Position development opportunities internally

Another great way to attract top employees, especially if your business is quite niche, is to offer development opportunities within your company. Often, the right candidate might already be working within your company yet might need to develop a key skill to fulfil the job role.

Advertising what kinds of development opportunities you provide on your company website, can also help to attract more candidates than organisations who fail to promote the growth of their workers.

Build a local brand within the community

Find ways for your business and your employees to participate in community organisations, like British Chambers of Commerce and non-profits. These civic organisations offer networking, professional development, and charitable activities to give back. By providing these opportunities, you can differentiate your business for workers as something more than just a paycheck, but as an upstanding part of the community.

We hope these tips and tricks give you some insight into how you can maximise your team’s business success. If you are looking for a workspace that aids productivity, collaboration, and flexibility, please contact us , we’d love to help.