Customisable workspaces: the secret to a strong business?
While many entrepreneurs are satisfied with a workspace that satisfies their basic needs: room for some desks, a few power outlets, and maybe a water cooler, if they’re lucky, the most savvy know the true benefits of a space that you can customise to fit your brand. Here are some of the benefits of a space that goes above and beyond…
What are the benefits of customising a rented office space?
For a growing small business, a generic room is rarely enough to sustain long-term business growth. Moving into a business centre shouldn’t mean sacrificing your identity. In fact, the ability to tailor your offices, workshop, or studio is often the differentiator between a stagnant business and a thriving one.
1. Appear more professional and strengthen your brand
A customisable space allows you to create a cohesive brand experience. When clients visit a Capital Space business centre, a personalised office instantly makes you appear more professional and established. It isn’t just about the logo on the door; it is about the environment you create. By incorporating your brand’s visual language, you create a stronger team identity, helping employees feel like they are part of a mission rather than just occupying a desk.
2. Increase customer brand affiliation and loyalty
A physical environment that reflects your values can significantly boost brand affiliation. If your brand stands for innovation, your commercial property should look the part. When customers visit a space that feels uniquely “you,” it builds trust and loyalty, reinforcing the quality of your business services.
3. Work more efficiently through ergonomics and layout
Customisation allows you to tailor the ergonomics of your workspace to your specific workflow. Whether you are an SME in light manufacturing or a digital agency, the layout of your serviced offices should facilitate movement and collaboration. The Health and Safety Executive (HSE) dictates guidelines for properly designed workstations, stating that employers should take individual needs into account to reduce the risk of musculoskeletal disorders and increase overall work efficiency.
4. Improve employee well-being and morale
The psychology of the workplace is vital for business success. A space that feels clinical or cramped can stifle creativity. By customising lighting, adding greenery, or creating breakout areas, you directly improve employee morale. Research by the University of Exeter (2014) indicated that employees are 15% more productive when workspaces are “enriched” with simple elements like plants.
5. Manage costs and improve space efficiency
Perhaps most importantly for entrepreneurs, customisation is a tool for cost management. By tailoring the physical structure of your unit, you can reduce overheads significantly. At our Colchester Business and Seedbed Centre, David of Reef Exotics tailored his space to maximise efficiency and comfort. David said, “Most of the money is in heating the water, so if you can keep the room as warm as possible, the tanks will be warm as well.” He lowered and insulated ceilings to retain heat and reduce energy costs, and plans to install French doors to further improve efficiency. These changes not only cut overheads but also ensure his product thrives in optimal conditions.
How to find out if I can customise my rented office space?
Understanding what you can and cannot do should be straightforward. This information should always be clearly outlined in your contract. At Capital Space business centres, we pride ourselves on transparency. Capital Space has been awarded the Crystal Mark by the Plain English Campaign for our monthly licence, ensuring that our agreements are easy to understand and free from “legalese” that hides nasty fees.
You can find out more about our commitment to clear communication and our Corporate Social Responsibility Policy on our website. For specific queries regarding modifications to your unit, check out these FAQs, which provide a wealth of information on how to rent and adapt your workspace.
Top tips for customising your office space
If you are ready to put your stamp on your space, focus on these high-impact, functional changes:
- Incorporate Brand Colours: Move away from clinical white. Using your brand colours through accents or furniture can boost creativity and morale.
- Add Natural Elements: Biophilic design, such as adding low-maintenance plants, can improve mental health and reduce absenteeism.
- Spruce Up Storage: Choose visually appealing, modular shelving that doubles as wall art to keep the space clutter-free.
- Interactive Messaging: Use wall decals for inspirational quotes or install whiteboards and corkboards to keep the team informed and engaged without more emails.
- Personalised Workstations: Encourage your team to add personal touches to their desks to ensure they feel comfortable and “at home” during the working day.
- Customised Supplies: Small details like branded mouse mats or letter trays in company colours promote your brand throughout the workspace.
- Lighting and Scent: Invest in quality task lighting to reduce eye fatigue, and use subtle scents like citrus for focus (ensuring you follow building fire safety and scent policies).
Pitfalls to avoid when customising office space
While making a space your own is vital, avoid these common mistakes:
- Restrictive Contracts: Don’t get stuck in a long-term lease that prevents you from evolving your space as your business grows.
- Neglecting Brand Identity: A space filled only with personal items without a cohesive brand presence fails to impress visiting clients.
- Ignoring the “Uplift”: Avoid cluttered designs that make the space feel smaller or more stressful rather than inspiring.
- Permanent Damage: Ensure your customisations don’t lead to repair fees. Use removable solutions like decals or freestanding furniture wherever possible.
A well-designed, customisable workspace is not just an aesthetic choice; it is a strategic investment in your team’s productivity and your brand’s professional reputation.